Strategic Online Programs Marketing Lead Job at Virginia Commonwealth University, Richmond, VA

  • Virginia Commonwealth University
  • Richmond, VA

Job Description

Virginia Commonwealth University seeks an Associate Director of Marketing to lead cross-platform strategies for VCU Online’s programs. The role drives inquiry generation, applications, and enrollment yield across a diverse online portfolio, coordinating with SEMGI leadership and campus partners. The position emphasizes programmatic advertising, SEM/SEO, email automation, and landing-page optimization with a focus on ROI and accessibility across online programs.

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