Job Description
Job description: - Plan and execute the field events strategy, including industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events (e.g., RSA, Gartner, regional CISO forums).
- Design and run Orchid-hosted executive programs such as roundtables, dinners, workshops, and bespoke experiences for CISOs, IAM leads, and GRC teams.
- Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
- Own end-to-end event logistics including vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
- Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
- Track and report on field marketing ROI, including pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
- Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
- Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.
Qualifications:
- 46 years of field marketing or event marketing experience in B2B SaaS, cybersecurity, or enterprise technology.
- Proven ability to plan and execute a regional event calendar from scratch while managing budget, logistics, and vendor relationships simultaneously.
- Ability to partner closely with sales, speak the language of revenue, and build trust with field reps.
- Experience running executive programs and intimate customer experiences, not just booth presence at large trade shows.
- Hands-on experience running account-based field programs tailored to high-value accounts with measurable impact.
- Data-driven mindset with experience tracking pipeline contribution and using results to prioritize and improve program mix.
- Highly organized ability to manage multiple events and programs simultaneously without dropping details.
- Based on the East Coast with willingness to travel regularly across the region and occasionally nationally.
Why is This a Great Opportunity:
- Plan and execute the field events strategy, including industry conferences, trade shows, sponsorships, and presence at key cybersecurity and identity security events (e.g., RSA, Gartner, regional CISO forums).
- Design and run Orchid-hosted executive programs such as roundtables, dinners, workshops, and bespoke experiences for CISOs, IAM leads, and GRC teams.
- Build and run account-based field programs in close partnership with regional sales reps, targeting high-priority accounts with tailored, high-touch marketing touchpoints.
- Own end-to-end event logistics including vendor management, venue sourcing, speaker coordination, booth production, budget tracking, and on-site execution.
- Drive pre- and post-event engagement by working with demand gen and marketing ops to maximize attendance, follow-up, and pipeline conversion.
- Track and report on field marketing ROI, including pipeline sourced, pipeline influenced, event attendance, and account engagement metrics.
- Partner with Product Marketing to ensure messaging consistency across all field activities and sales tools used in the region.
- Collaborate with the broader marketing team on integrated campaign moments that amplify field activity with digital and content programs.
Salary Type : Annual Salary
Salary Min : $ 150000
Salary Max : $ 180000
Currency Type : USD
Job Tags
Remote work